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規格：24.1*16.5*1.9 cm







級別：全一冊
出版地：美國
頁數：220

簡介

Game-Based Marketing





商品網址: http://www.kingstone.com.tw/english/book_page.asp?kmcode=203c308219069&RID=C1000302652&actid=WISE

商品訊息功能:

個人信用小額借貸利率





作者：Zichermann, Gabe， Linder, Joselin









出版社：Baker & Taylor Books


商品訊息描述:



出版日：2010/3/29










ISBN：9780470562239





金石碼：203c308219069





語言：英文




Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.Gamification is revolutionizing the web and mobile apps.Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards ?these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities.Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as:Why good leaderboards shouldn feature the Top 10 players.Most games are played as an excuse to socialize, not to achieve.Status is worth 10x more than cash to most consumers.Badges are not enough: but they are important.You don need to offer real-world prizing to run a blockbuster sweepstakes.And learn even more:How to architect a point system that worksDesigning the funware loop: the basics of points, badges, levels, leaderboards and challengesMaximizing the value and impact of badgesFuture-proofing your designChallenging users without distractionBased on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.Are you ready to play?





信貸推薦ptt



Game-Based Marketing


• 個人信貸試算公式
• 銀行小額信貸比較
• 信貸還款試算
• 個人信貸比較好貸的銀行
• 個人信貸試算


• 個人信貸銀行-協商成功了！原來還有這些要注意
• 卡友停看聽.不怕債務勾勾纏-個人信貸試算excel
• 個人信貸-申請破產還可以參加債務清理嗎

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